Every year in February, when Montreal is a cold, dark and snowy place, the city plays hosts to the brightest students from the top 24 universities of the world. The students come to the John Molson School of Business to compete and to prove their school to be the best in the world. They take the knowledge they've gleaned from their classrooms and apply it to real-life business challenges. This is the John Molson Undergraduate Case Competition (JMUCC).
Case competitions are nothing new to business schools. The case method is a popular teaching tool where students learn to apply their knowledge by applying it to business cases, from real-life past business challenges. This allows them to learn by doing. Case competitions allow for students to do this with live business cases. They work in teams to solve the business challenge and then present their recommendations to a panel of judges who are business executives.
Recent Comments